Why Kai Cenat Loves Roju

Why does one of the most recognizable people on Earth right now, Kai Cenat, love Roju? Well actually, we're not sure that he does love the brand. What we do know is this: He's a mutual friend of the House and even though we caught him on a chill day, he liked our Genesis Zip Up enough to wear it and take some pictures in it. So that has to mean something, right? Whether it's the 100% French Terry cotton, applique embroidered designs on front and back, vintage oversized wash and fit, custom branded tag, or just the fact that you always need another quality black hoodie, we're certain that you'll discover your reason to love Roju.